On the Blog

Audit Your Own Customer Journey Before Your CEO Does

Here’s a conversation that happens in companies every day, and nobody wins it. The CEO looks at the P&L and asks why the numbers are off. The marketer points at the dashboard and says the campaigns are working. They’re both telling the truth. And they’re both missing it, because nobody in that room has walked […]

by Chad de Lisle

We Fired 70% of Our Clients: Here’s the Math

Next Wednesday, Sept 30, 1PM ET. Jake and I are going live for an hour on the Trust Gap and the system we built to close it. Free, no recording, and everyone who stays to the end gets a copy of the book shipped before it’s on sale. Save your seat. Most agencies won’t tell […]

by Chad de Lisle

Maybe Your CEO Isn’t the Problem

The growth target came down last week. Grow 40%. The marketing budget did not move. You’ve run the numbers enough times to know those two things can’t both be true, and you’ve been sitting with a version of the same thought ever since: how am I supposed to do that? He wants more revenue and […]

by Chad de Lisle

AI Can Do Your Marketing Job for 2% of Your Salary

Your CEO asks what the marketing strategy is. You open a deck. Here are the channels. Here’s what we’re testing. Here’s the calendar, here’s the spend by platform, here’s where we landed on CPL last month. He listens, and then he asks again. Not because he’s being difficult. Because nothing you showed him told him […]

by Chad de Lisle

Stop Nodding at Numbers Nobody Has Done the Math On

The meeting ended and you nodded. The CEO had just announced the number. Everyone was fired up. You had a pit in your stomach, because you’re the one who has to go make it happen and you already knew roughly what budget was coming with it. But you didn’t say anything, because it wasn’t the […]

by Chad de Lisle

Your CEO Isn’t Withholding Budget—He’s Withholding Trust

You asked for more budget and didn’t get it. Not a “no” exactly. A “wait until we see this quarter.” A “let’s revisit.” And you walked out confused, because every number you brought to that meeting was good. Lead volume up. Cost per lead down. You had a deck. Your CEO wasn’t looking at your […]

by Chad de Lisle

Disruptive Advertising Named a Top eCommerce Marketing Agency by DesignRush

DesignRush has featured Disruptive Advertising on its list of top eCommerce marketing agencies. If you haven’t come across DesignRush before, it’s an agency directory that screens companies based on portfolio, verified client reviews, and industry reputation before listing them. There are more than 2,300 agencies in that eCommerce category. Getting named there means someone outside […]

by Chad de Lisle

Stop Competing on Price And Start Competing on Identity

A prospect asks why you cost more than the other option. You have an answer. Great service. Experienced team. Real partnership. You have said it enough times to know it does not land, because the cheaper option says it too, and now the conversation is about price whether you wanted it there or not. That […]

by Chad de Lisle

You’re Targeting Everyone, Which Means You’re Reaching No One

Read your top-performing audience out loud. Age range, geography, three interests. Now say that description to someone outside marketing and watch their face. You just described several million strangers. That’s the profile underneath your budget, your copy, your channel mix, and every targeting decision you’ve defended in the last six months. It isn’t a customer. […]

by Chad de Lisle

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